About us
Introducing London's new entertainment district.
Immerse yourself in the best-loved entertainment brands and immersive experiences across TV, film, music, art and gaming, all to the backdrop of Excel’s new waterfront in the Royal Docks.
With more experiences to be announced, together with a wide variety of delicious street food at the Waterfront Street Kitchen & Bar, be sure to come and experience the unforgettable.
Plan your visit
Getting here
Immerse LDN is located on the Excel London Waterfront, within three minutes walk from Custom House station (Elizabeth line and DLR). Navigation to this area can be undertaken using the what3words ///movie.dinner.music.
Travel sustainably and reduce your carbon impact by using environmentally-friendly modes of transport including rail, cable car, cycling and walking, where it's just a short-walk to the waterfront.
Rail
The Elizabeth line and DLR are the quickest routes to Immerse LDN, with Custom House station being the closest to the entertainment district.
Travel times to Immerse LDN
- Canary Wharf: 3 minutes (Elizabeth line)
- Liverpool Street: 10 minutes (Elizabeth line)
- Royal Victoria: 10 minutes (Walking)
- Canning Town: 10 minutes (DLR)
- Tottenham Court Road: 15 minutes (Elizabeth line)
- Stratford: 15 minutes (Tube)
- Paddington: 20 minutes (Elizabeth line)
- Victoria: 24 minutes (Tube and Elizabeth line)
- Waterloo: 30 minutes (Tube and DLR)
Cable car
Take the scenic route to Immerse LDN by river on the Uber boat by Thames Clipper or cable car and turn your trip into a tour of London.
All visitors to Immerse LDN can use the IFS Cloud Cable Car for just £3 single fare - to redeem this exclusive discount, just present a confirmation email or your ticket.
Walking & cycling
Walking and cycling can have a positive impact on your health and wellbeing.
Take the cycle superhighway route CS3 to get to the waterfront. There are a number of free-to-use cycle racks located at the west entrance taxi drop off point, underneath the Custom House walkway.
You can also walk the scenic route from Canning Town station, towards the cable car, and along the waterfront to reach Immerse LDN.
Parking
The only way to guarantee a parking space is to pre-book.
If you’re using sat nav, please enter the postcode E16 1FR or what3words ///cheer.events.began for the entrance to the car park.
London has a fleet of electric taxis, a more sustainable option for your journey. The taxi drop off location is at the west entrance of the venue. Please use postcode E16 1DR.
Blue badge holders can park in one of the clearly marked bays in the car park. The venue car park only permits vehicles up to a maximum of 1.9 metres height. There are limited over height vehicle spaces available, for vehicles up to 2.8m.
Our motorcycle parking is free and cannot be pre-booked. Designated motorcycle bays are on the upper level in Zone 2.
Food & Drink
Eat, drink and enjoy! At Immerse LDN, we believe great food and drink is integral to your experience. Our unique waterfront setting provides the perfect backdrop for a relaxed pitstop to rest and refuel. Grab mouth watering bites from one of our world street food trucks and savour a perfectly brewed cup of your favourite coffee, lovingly made by expert baristas. Discover it all, only on the waterfront at Immerse LDN.
FAQ's
TICKETS
Do I need to buy a ticket in advance?
We highly recommend booking your tickets in advance for events at Immerse LDN to avoid disappointment. Discover what’s on here.
Can my tickets be exchanged, modified, or refunded?
Please reach out to your ticket provider and review the terms and conditions of your booking.
Can I purchase a ticket over the phone?
Currently, ticket purchases over the phone are not available.
Can I buy a ticket at the door?
At this time, tickets cannot be purchased at the door.
Are there any age restrictions?
Please refer to the What’s On section for age restrictions specific to each event.
I can’t find my confirmation email. What should I do?
Please contact your ticket provider for assistance.
Can I make a group booking?
- For The Formula 1® Exhibition, visit the F1 website here.
- For The FRIENDS™ Experience, email ukandi@friendstheexperience.com for groups of 25 or more.
YOUR VISIT
How can I get the best directions to Immerse LDN?
To ensure a smooth journey, please click here for the best directions. You can also navigate to Immerse LDN using the what3words ///movie.dinner.music.
What time should I arrive?
To fully enjoy your experience, we recommend arriving 15 minutes before your scheduled time.
Is there parking on-site?
Yes, parking is available on-site and can be pre-booked here.
Can I be dropped off by taxi?
Yes, the taxi drop-off location is at the west entrance of the venue. London offers a fleet of electric taxis for a more sustainable option. Use postcode E16 for navigation.
What is a Chapter?
A Chapter refers to the event space before it is transformed into one of our immersive experiences.
Can I bring in bags?
Yes, storage facilities are available at each experience for personal belongings.
Will food and drink be available?
Yes, food and drinks are available. Find out more here.
Do you accept cash or card payments?
We are a cashless destination and only accept card payments.
Can I smoke or vape?
Smoking or vaping is not permitted anywhere within Immerse LDN to ensure everyone's safety.
ACCESSIBILITY
Is Immerse LDN accessible for prams, buggies, or wheelchairs?
Yes, all experiences are accessible.
Can I borrow a wheelchair?
Yes, wheelchairs or mobility scooters can be pre-booked here.
Where is the closest blue badge parking bay?
The closest blue badge parking is located between Zone 10 and Zone 11.
Do you offer discounts for blue badge holders or their PA's?
All parking rates are the same.
Can I bring my dog to Immerse LDN?
We welcome guide dogs and support animals. Please contact us in advance at contact@immerseldn.com.
When are less busy times to visit?
To avoid large crowds, we recommend booking a slot during business hours. Check availability for The Formula 1® Exhibition or The FRIENDS™ Experience here.
THE WATERFRONT STREET KITCHEN & BAR
What foods are available?
We offer a variety of food and drinks to cater to all tastes. Find out more here.
Is alcohol available?
Yes, we offer both alcoholic and non-alcoholic beverages. For more details, click here.
Can I bring my own food and drinks to Immerse LDN?
You are welcome to enjoy your refreshments on the waterfront.
How do you handle food allergies?
Our catering partners ensure all allergens are clearly signposted.
Can I order food and drinks online?
Currently, online ordering is not available.
Can I book a table?
We do not offer pre-booked table service at this time.
Can I eat or drink in the experiences?
To ensure fairness, food and drinks are not allowed outside designated seating areas.
MISCELLANEOUS
Can I hire Immerse LDN for a private event or corporate takeover?
Yes, you can hire our venue for private events. Contact us at hires@immerseldn.com for more information.
Can I purchase a gift card?
Gift cards are not available at this time. Please check our website for future updates.
Who can I contact for help or to give feedback?
For feedback or assistance, please email us at contact@immerseldn.com.
For press inquiries, contact us at contact@immerseldn.com.
What COVID protocols are in place at Immerse LDN?
We provide COVID test kits at the main desk and hand sanitizing stations at entrances and exits. For more information, click here.
Can I purchase Immerse LDN merchandise online?
Merchandise is not currently available online. Please check our website for future updates.
What is the Immerse LDN refund policy?
We’re sorry to hear about your experience. You will need to contact your ticket provider or contact us at contact@immerseldn.com.