Chapter One
The Formula 1® Exhibition
Due to Unprecedented Demand, The Formula 1® Exhibition in London Extends Closing Date to 2nd March 2025
The Formula 1® Exhibition, showcasing a wealth of contributions from the sport’s top teams and legendary drivers, is extending its run in London until 2nd March 2025 due to overwhelming public interest. This immersive experience includes iconic pieces such as Sir Lewis Hamilton’s 2018 Championship-winning Mercedes AMG F1 W09 and Ayrton Senna’s legendary 1988 McLaren MP4/4, uncovering some of Formula 1®’s most captivating stories.
Date:- August 2024 - March 2025
Location:- Chapter One | Excel Waterfront
Average stay:- 1.5 hour average stay
Age rating:- All ages welcome
About
Following its launch to widespread acclaim and rave reviews from UK visitors, the London show marks the most ambitious Formula 1® Exhibition to date. Visitors can see seven iconic championship-winning cars, historical memorabilia, and get exclusive insights into the world of F1®.
The exhibition spans six distinct rooms, each meticulously crafted in partnership with award-winning curators, artists, and filmmakers, presenting a fresh perspective on the exhilarating history of Formula 1®. Highlights include: Once Upon A Time In Formula 1®, Design Lab, Drivers & Duels, Revolution by Design, Survival, and The Pit Wall.
Celebrating the British Grand Prix™, the exhibition has also collaborated with Silverstone Museum to honour Britain’s legacy in motorsport. There are interactive experiences to be enjoyed by fans of all ages, and visitors who purchase a simulator add-on can experience what it's like to sit in the driving seat of an F1 car, whilst driving a virtual lap of the Silverstone circuit on state-of-the-art F1® simulators, and be entered into a monthly raffle for a chance to win tickets to the 2025 British Grand Prix™.
Plan Your Visit
Getting here
Immerse LDN is located on the Excel London Waterfront, within three minutes walk from Custom House station (Elizabeth line and DLR). Navigation to this area can be undertaken using the what3words ///movie.dinner.music.
Travel sustainably and reduce your carbon impact by using environmentally-friendly modes of transport including rail, cable car, cycling and walking, where it's just a short-walk to the waterfront.
Rail
The Elizabeth line and DLR are the quickest routes to Immerse LDN, with Custom House station being the closest to the entertainment district.
Travel times to Immerse LDN
- Canary Wharf: 3 minutes (Elizabeth line)
- Liverpool Street: 10 minutes (Elizabeth line)
- Royal Victoria: 10 minutes (Walking)
- Canning Town: 10 minutes (DLR)
- Tottenham Court Road: 15 minutes (Elizabeth line)
- Stratford: 15 minutes (Tube)
- Paddington: 20 minutes (Elizabeth line)
- Victoria: 24 minutes (Tube and Elizabeth line)
- Waterloo: 30 minutes (Tube and DLR)
Air travel
Walking and cycling can have a positive impact on your health and wellbeing.
Take the cycle superhighway route CS3 to get to the waterfront. There are a number of free-to-use cycle racks located at the west entrance taxi drop off point, underneath the Custom House walkway.
You can also walk the scenic route from Canning Town station, towards the cable car, and along the waterfront to reach Immerse LDN.
Cable car
Take the scenic route to Immerse LDN by river on the Uber boat by Thames Clipper or cable car and turn your trip into a tour of London.
All visitors to Immerse LDN can use the IFS Cloud Cable Car for just £3 single fare - to redeem this exclusive discount, just present a confirmation email or your ticket.
Parking
The only way to guarantee a parking space is to pre-book.
If you’re using sat nav, please enter the postcode E16 1FR or what3words ///cheer.events.began for the entrance to the car park.
London has a fleet of electric taxis, a more sustainable option for your journey. The taxi drop off location is at the west entrance of the venue. Please use postcode E16 1DR.
Blue badge holders can park in one of the clearly marked bays in the car park. The venue car park only permits vehicles up to a maximum of 1.9 metres height. There are limited over height vehicle spaces available, for vehicles up to 2.8m.
Our motorcycle parking is free and cannot be pre-booked. Designated motorcycle bays are on the upper level in Zone 2.
